Penton Media was one of those awesome marketing consulting jobs because I had the opportunity to work with top-tier marketers. My role was to focus on outbound marketing by creating outbound email campaigns and writing social media content that increased overall registrations for their IT conferences. I really enjoyed my time at Penton, and getting a taste of their corporate culture.
Understanding how websites are optimized is essential while working on creative and marketing campaigns. For BolderPath, a startup company based out of Boulder, CO that reclaims valuable textiles from waste streams and creates sustainable products, I conducted research and implemented SEO content for their entire website.