What It Takes

“What It Takes”  is a docuseries featuring female athletes that compete in male dominated non-traditional sports. The first episode follows two college football officials as they break down gender barriers on the line of scrimmage. The other episodes showcase a jockey, race car driver, and skydiver.

Intended Audience Reaction

Utilize sports as a vehicle for viewers to visually understand what it takes for women to make their mark within male dominated sports. Conceptually, when viewers talk about sports they let their guard down. This opens a door for engagement to occur without the them realizing it. Through engagement they will be able to identify their own preconceived schemas and ideas about how they think about women in sports – especially in an authoritative role.